EWU DOD branding billboard

Eastern Washington University Design Department

Working with my university was a great opportunity to work within our department to come up with new design ideas for the basic logo for the Department of Design.

With creative freedom, I decided to design some product mockups including clothing and pin designs. I also utilized this into a billboard banner that could be used as advertisements on heavy traffic areas.

EWU DOD pin mockup
EWU DOD honeycomb logo

Process

EWU DOD process screenshot one EWU DOD process screenshot two EWU DOD process screenshot three

Early Concepts

Early concepts included lots of working with AI generated images. I knew that I wanted to incorporate the outdoors and togetherness, which resulted in me campfires, and bumble bees. Looking for that "hive mentality".

EWU DOD process screenshot four EWU DOD process screenshot five